Home Instead care franchise innovation key to success

Home Instead Senior Care is the only homecare franchise to rank as a finalist in the 2018 bfa Franchisor Awards – with a shortlisting for the coveted Innovation accolade set to be announced at a glittering black tie event this Thursday.

No stranger to awards for pioneering originality – Home Instead already holds the Queen’s Award for Innovation in recognition of the blueprint it has created for quality care and companionship.

As a finalist for the prestigious bfa Innovation Award Home Instead, a market leading franchisor with a £128 million network turnover, had to evidence ongoing commitment to research and development – for its network to stay ahead of the competition.

Martin Jones, Managing Director, said: “We are thrilled to be the only homecare franchise to have a finalist ranking across all categories this year. We are the home of innovation in senior care, it’s in our DNA.

“We combine the beauty of our relationship-led model with leading edge business technology and solutions to support our franchisees to be market leaders of quality, trusted care in their territories. Innovation that helps our owners disrupt the care market under our brand name.

“We couldn’t rank No1 in the Elite Franchise 100 and think that we could deliver on our mission to change the face of ageing, if we didn’t underline everything we do with innovation. That applies to our business operations, how we support our franchisees, how we care for our clients, invest in and train our CAREGivers.

“Our territories are an opportunity for people to franchise with a true innovator. They can be their own boss and be in charge of their own work/life balance, with a globally tried and tested business model.”

Pip Wilkins, CEO of the bfa, added: “It’s over forty years since the bfa was launched specifically to develop ethical franchising in the UK, and I am proud of the way the sector has grown in that time, with the industry’s turnover exceeding £15bn – that’s 1% of the UK’s GDP!

“I am particularly delighted to see such a strong field of businesses in the Award for Innovation as it shows commitment and investment in development can maximise efficiencies and attract larger markets for their business.

“It is wonderful to see the successes of businesses who have embraced change and development in their business models.

Find out more about Home Instead care franchises

Massage franchise continues UK growth

Most people wake up on a Monday morning absolutely dreading the week ahead, as a massage therapist at The Massage Company I never get that Monday feeling. There is always a great energy at the centre from the management, membership supervisor team, fellow therapists and even the members, which can really pick you up even on a bad day!

When arriving at The Massage Company, even as a member of staff and after a horrendous drive in traffic you are instantly greeted by a wave of calm and a friendly smiley face that helps you on your way to having a better day. If the membership team are on the phone or busy with admin they always acknowledge you, even if it’s just a wave which is always a great start to the day.

As a team, we all have the responsibility to keep the centre clean and tidy, not only for the benefit of our customers but it also helps to create a calming working environment .The treatment rooms are inviting and fully equipped yet not over crowded which really helps to create a relaxed and tranquil space for customers and for us to work in. Another great feature of the treatment rooms are the couches, not only are they super comfy for the customers and height adjustable which is great for us therapists who believe it or not come in all shapes and sizes. The couches are also heated, customers are always pleasantly surprised by how warm and cosy when they lay underneath the blankets.
From the head rests to where the plugs in the rooms are situated, everything has been cleverly chosen to help make our jobs even easier and carry out the most effective massage possible.

Our customers are what make the TMC world go round and each and every customers needs are different. As a therapist, our job is to assess what they want and need from the treatment and thanks to our concise consultation forms we can get a clear idea of this very quickly. Personally I think by asking the right questions during the treatment or from casual chit chat and also from what I feel beneath my hands, I can learn so much about the customers from their lifestyle to health in order to carry out an effective treatment and recommendations for future treatments.

In between customers we have a very short turnaround time; to change the linen (which I can tell you has improved my bed changing abilities), restock the room, clean hot stones and also check Core. This is the system that allows us to look at previous and current appointment notes and members consultation forms. Core really helps to make the customer turnaround a lot easier and means that members can go to any therapist as all of their notes are up to date.

Our customers quite often ask how we do so many treatments all day and how don’t we tire. Don’t get me wrong, after you have carried out a lot of sports or deep tissue massages in a day it is pretty tiring but with our past training and the training provided by TMC, we are taught massage techniques to carry out a very effective massage with minimum physical effort. The key to our training is to use very specific techniques to pinpoint and focus on certain muscle groups and soft tissue. Unlike a lot of spas and salons, I have been told with our very specific pinpointing techniques we are definitely on the firm side of firm but yet still looking after our bodies.

On a day to basis we get a combination of members and non-member customers. The non-member customers don’t need a lot of convincing to realise the benefits of becoming a member. And as for our members, I often ask them if they can feel the difference in their tension and stress levels and if they benefit from their regular massages, a resounding amount of them feel so much better. It is always rewarding to know that our work is helping people and is main reason I love my job.

If you would like to find out more about a franchise with The Massage Company, please fill out the enquiry form below and we’ll be in touch.

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